The SHAPE project team from UBT gathered to discuss key aspects of the project’s branding and online presence. The agenda included the design of the SHAPE logo, which will serve as the project’s visual identity, symbolizing its core values and mission. Additionally, the team focused on the creation of official social network accounts to enhance visibility, promotion and engagement with stakeholders, partners, and the broader community. The development of the project’s webpage was also a major topic of discussion, with an emphasis on creating a user-friendly platform that will serve as the central hub for information, resources, and updates related to the SHAPE project. The team outlined steps to ensure that the branding and digital platforms align with the project’s objectives and reach the intended audience effectively.